Labels and Brand Rules

The Southern Cross Mark on cloth

When you purchase Southern Cross certified cloth from a mill, weaver, or verified producer, your supplier will provide you with an allocation of Southern Cross woven labels and swing tags relative to the quantity of cloth purchased.

The number of labels you receive is based on the volume of cloth purchased and what you intend to use it for.

Labels must be sewn onto products. They must not be glued.

If you are not offered labels or swing tags with your cloth purchase, question this. Question the authenticity of the cloth you are purchasing.

You may not manufacture your own additional labels. You may not copy, alter, or reproduce the Southern Cross Mark in any form.

The Southern Cross Mark on products

The Southern Cross Mark goes on the cloth. When that cloth is used to make a product — a garment, a bag, a jacket, a pair of shoes — the product carries the mark as evidence of what it is made from.

A product may be described as a Southern Cross cloth product if more than 50% of its exterior surface is made from Southern Cross certified cloth, excluding linings, buttons, trimmings, and fastenings.

The mark may not be applied to a product where Southern Cross cloth is used only as a decorative element — a patch, a pocket, or an appliqué — where that use could mislead a buyer into believing the whole product is made from certified Australian cloth.

The mark never transfers to a retailer, distributor, or third party. It belongs to the cloth. It belongs to the maker.

Naming and describing your products

A product may be described as a Southern Cross jacket, a Southern Cross bag, a Southern Cross cushion — if more than 50% of the exterior surface is Southern Cross certified cloth.

You must make clear which products in your range are made from Southern Cross cloth and which are not.

You may not state that your use of Southern Cross cloth is a collaboration with CWA or imply endorsement by CWA without written permission.

Your maker’s identification

Every maker using Southern Cross cloth must apply a personal, permanent identification mark to their products — a label, an embroidered mark, a stamp, or a non-removable tag — so that the end buyer can identify who made the product after purchase.

Your maker’s identification must be clearly visible on the product. CWA will hold details of each maker’s mark on file.

Using the mark on websites and printed materials

The Southern Cross Mark may only appear on areas of a website that directly relate to Southern Cross certified cloth or products made from it.

Products on your website that are not made from Southern Cross cloth must not carry the mark or appear in close proximity to it in a way that could mislead a buyer.

Any printed materials, advertising, signage, or point of sale material using the Southern Cross Mark must be used only in relation to products containing Southern Cross certified cloth.

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