Australia has spent decades building trade pathways for boys while leaving women’s creative labour without workforce infrastructure. This article examines why the creative economy emerged from women’s historical trades — textiles, design, and cultural production — and how the failure to formalise these as certified professions has created systemic economic insecurity for women.
Tag: Creative Women’s Association
The High-Performance Load of Women
Women operate at elite-performance load every day while systems continue treating their strain as personal pathology. This evidence-based analysis exposes how society gives men high-performance infrastructure and gives women diagnostic questionnaires—and why systemic accountability can no longer be avoided.
If Life Were Golf, Women Would Be Starting Four Suburbs Back
A humorous, relatable exploration of the Domestic Load Handicap (DLH) — a new model that uses real-world data to measure the domestic and mental load carried by women. This piece reframes women’s overwhelm as a predictable structural outcome, not a personal weakness, highlighting how DLH can transform women’s health, economic security, and daily life.
This Is Not a Workforce Gap — It’s an Abyss
A national data review shows that 76% of unpaid labour performed by women creates an unmeasured economic abyss rather than a workforce gap. The CWA argues that Australia’s largest structural deficit is invisible creative and care labour, and proposes a certified creative workforce to transform and formalise this missing sector
Stress-Load Cardiomyopathy
Takotsubo—“stress-load” cardiomyopathy—proves that overload is physiological, not poetic. When 80–90 % of cases occur in women who carry most unpaid work, the cure isn’t self-help; it’s systemic balance. Honour, in scripture and science, was never meant to look like exhaustion.
Creative Excellence Program
The Creative Women’s Association has launched the world-first Creative Excellence Program, a 10-month leadership initiative certifying women as creative authorities and reshaping the global creative economy.
Creative expression—from singing to sketching—isn’t just a pastime: it lowers cortisol, boosts feel-good hormones, and resets the female nervous system for calmer, more balanced days.
Intermission
Discover how short-form play and pattern-spotting—micro games, doodles, puzzles—fuel creativity, reduce stress, and enhance adult learning, backed by contemporary research.
Long before women were allowed in labs, they sketched. Scientific illustration was their microscope — a way to document, analyse, and contribute to discovery. Now, we reclaim that resilience through line, pigment, and process.
We keep calling it feminism — like it’s a theory, not a fact. But women aren’t living a debate. We’re living a daily system of unpaid labour, structural inequality, and rebranded oppression. From workplace bias to burnout dressed as empowerment, nothing has changed. And if nothing changes — structurally, measurably — then nothing will.