From creative practice to Creative Authority: how the Creative Women’s Association moved from grassroots creativity to national workforce reform in just three months, reshaping how Australia recognises creative labour, women’s work, and economic value.
Tag: Creative Women’s Association
Creative Health Isn’t a Side Project.
Creative health is not a small-grants sector — it is a missing economy. When women are supported to sustain caregiving and skilled creative labour through proper workforce infrastructure, billions in lost productivity and preventative health value can be unlocked.
When Did Art Stop Being a Trade
What does “creative” actually mean — and when did art stop being a trade? This article explores how arts shifted from skilled, trade-based practices into performative spectacle, and how that transition reshaped value, labour, and women’s work in the creative economy.
Why We Built Trades for Boys
Australia has spent decades building trade pathways for boys while leaving women’s creative labour without workforce infrastructure. This article examines why the creative economy emerged from women’s historical trades — textiles, design, and cultural production — and how the failure to formalise these as certified professions has created systemic economic insecurity for women.
The High-Performance Load of Women
Women operate at elite-performance load every day while systems continue treating their strain as personal pathology. This evidence-based analysis exposes how society gives men high-performance infrastructure and gives women diagnostic questionnaires—and why systemic accountability can no longer be avoided.
If Life Were Golf, Women Would Be Starting Four Suburbs Back
A humorous, relatable exploration of the Domestic Load Handicap (DLH) — a new model that uses real-world data to measure the domestic and mental load carried by women. This piece reframes women’s overwhelm as a predictable structural outcome, not a personal weakness, highlighting how DLH can transform women’s health, economic security, and daily life.
This Is Not a Workforce Gap — It’s an Abyss
A national data review shows that 76% of unpaid labour performed by women creates an unmeasured economic abyss rather than a workforce gap. The CWA argues that Australia’s largest structural deficit is invisible creative and care labour, and proposes a certified creative workforce to transform and formalise this missing sector
Stress-Load Cardiomyopathy
Takotsubo—“stress-load” cardiomyopathy—proves that overload is physiological, not poetic. When 80–90 % of cases occur in women who carry most unpaid work, the cure isn’t self-help; it’s systemic balance. Honour, in scripture and science, was never meant to look like exhaustion.
Creative Excellence Program
The Creative Women’s Association has launched the world-first Creative Excellence Program, a 10-month leadership initiative certifying women as creative authorities and reshaping the global creative economy.
Creative expression—from singing to sketching—isn’t just a pastime: it lowers cortisol, boosts feel-good hormones, and resets the female nervous system for calmer, more balanced days.