The Common Seal is a mark of provenance that recognises care, teaching, and cultural labour as foundational economic activity. By quietly reordering how value is assigned, it restores status, security, and legitimacy to the work societies depend on most.
Tag: Creative Health
What We Choose to Protect Says Who We Are
Intangible cultural heritage reveals what societies choose to protect. As UNESCO frameworks show, nations that safeguard living practices—craft, making, and cultural knowledge—build stronger economic and cultural futures. Australia’s absence from global intangible heritage listings raises a deeper question about maturity, provenance, and the value of creative labour.
We Care Alot.
Certain forms of work sustain people, culture, and place — yet remain undervalued in modern economies. This article explores why restoring status, security, and recognition to care, teaching, and cultural labour is essential to a liveable future.
Into 2026
From creative practice to Creative Authority: how the Creative Women’s Association moved from grassroots creativity to national workforce reform in just three months, reshaping how Australia recognises creative labour, women’s work, and economic value.
The High-Performance Load of Women
Women operate at elite-performance load every day while systems continue treating their strain as personal pathology. This evidence-based analysis exposes how society gives men high-performance infrastructure and gives women diagnostic questionnaires—and why systemic accountability can no longer be avoided.
If Life Were Golf, Women Would Be Starting Four Suburbs Back
A humorous, relatable exploration of the Domestic Load Handicap (DLH) — a new model that uses real-world data to measure the domestic and mental load carried by women. This piece reframes women’s overwhelm as a predictable structural outcome, not a personal weakness, highlighting how DLH can transform women’s health, economic security, and daily life.
This Is Not a Workforce Gap — It’s an Abyss
A national data review shows that 76% of unpaid labour performed by women creates an unmeasured economic abyss rather than a workforce gap. The CWA argues that Australia’s largest structural deficit is invisible creative and care labour, and proposes a certified creative workforce to transform and formalise this missing sector
Creative Excellence Program
The Creative Women’s Association has launched the world-first Creative Excellence Program, a 10-month leadership initiative certifying women as creative authorities and reshaping the global creative economy.
CWA Australia
CWA Australia is redefining the creative economy by certifying women’s artistic, cultural, and health-based work as legitimate economic infrastructure.
Social prescribing is revolutionising healthcare by putting creativity at the heart of wellbeing. This article explores how creative practices are helping women thrive and why the future of health needs art more than ever.