Experience Designer & Event Creator

Overview

This pathway prepares you to design and deliver transformative, multi-sensory experiences that bring people together and enhance wellbeing. Moving beyond conventional festival and event models, participants will learn to create future-ready cultural experiences — from reimagined civic celebrations and destination festivals to wellness-integrated nightlife, intergenerational gatherings, and immersive public space activations.

The focus is on designing experiences that generate connection, joy, and belonging while also strengthening local economies and civic life. You’ll explore global models of innovation — such as women’s discos, wellness raves, church-based singing circles, sauna clubs, and sleep activations in public precincts — and learn how to adapt them to Australian communities.

Graduates will become leaders in shaping the future of the experience economy: professionals who bridge art, health, design, and enterprise to create cultural moments that are not just entertaining, but deeply meaningful, inclusive, and future-focused.

Why Choose This Pathway?

• Be at the forefront of the global experience economy, designing events that heal, connect, and inspire.
• Create experiences that serve all demographics — from youth to mature adults — not just the conventional festival crowd.
• Gain the tools to integrate sound, light, movement, and sensory design with wellbeing and cultural innovation.
• Develop enterprise and business models that ensure these new experiences are financially sustainable.
• Work directly with councils, tourism bodies, and communities to future-plan civic and cultural life.

What You Will Learn

• Experience research & design: Identifying global and local models of transformative experiences.
• Story arcs & sensory layering: Designing audience journeys through sound, light, movement, food, ritual, and space.
• Community consultation & policy navigation: Partnering with councils, planners, and precinct managers to identify needs.
• Innovation labs: Testing new cultural formats — wellness nightlife, intergenerational festivals, sound-healing activations.
• Enterprise & market shaping: Building viable models for pricing, ticketing, branding, and sponsorship.
• Measuring impact: Tools for evaluating wellbeing outcomes, civic participation, dwell time, and economic uplift.

Learning Outcomes

Graduates will be able to:

1. Design immersive experiences that enhance wellbeing and cultural connection.

2. Future-plan cultural life in partnership with councils, tourism, and civic stakeholders.

3. Create intergenerational and inclusive events that serve diverse audiences.

4. Develop enterprise models that sustain experience design as a profession.

5. Evaluate the impact of cultural activations on health, community, and local economies.

Career Pathways

• Certified Experience Designer in civic, cultural, and wellness-focused events
• Consultant for councils, tourism, and precinct activation strategies
• Creative director for wellness festivals, intergenerational celebrations, and cultural hubs
• Entrepreneur creating new cultural formats, wellness nightlife, and immersive destination experiences
• Specialist advisor on experience innovation for governments, precincts, and commercial clients

Program Format

Duration: 10 months, part-time

Mode: Online and in-person learning

Assessment: Project work and portfolio submission

Certification: : Graduates receive the Certified Creative Practitioner™ credential from the Creative Women’s Authority™

Entry Requirements

Applicants should have:

• Experience or interest in creative practice, events, health, or community engagement
• A demonstrated interest in shaping future cultural and wellbeing experiences
• Willingness to work collaboratively with councils, tourism bodies, and community groups
• English proficiency suitable for professional practice