
“Australia’s creative industries need entrepreneurial leaders who can design, scale, and sustain new ventures at the intersection of culture, health, and wellbeing. Yet pathways for enterprise development and professional recognition remain fragmented, limiting the potential of creative entrepreneurs to drive systemic change.“
— Creative Australia 2024, Creative Workforce Scoping Study – Full Report, p.121
Overview
This pathway prepares participants to become future-focused leaders of creative enterprises that unite art, health, music, design, and community innovation. The Creative Enterprise Leader doesn’t simply replicate old business models; they pioneer new ones. Their ventures generate cultural and economic value while also returning joy, resilience, and wellbeing to communities.
From launching music-led wellness platforms and creative health startups to establishing regionally rooted fashion houses, immersive venues, or digital-first cultural products, participants learn how to lead enterprises that are regenerative, socially grounded, and globally scalable.
The role of the Creative Enterprise Leader is to see and shape the future — building systems that honour women’s creative labour, rewire economies toward wellbeing, and design businesses that sustain culture as much as profit. These leaders create workplaces where art, health, and humanity coexist, ensuring that the creative economy strengthens not just industries, but people.
Why Choose This Pathway?
- Learn how to design and scale creative ventures that thrive across cultural, health, and economic ecosystems.
- Build enterprises that prioritise joy, wellbeing, and human flourishing alongside commercial success.
- Gain practical tools for enterprise development, governance, and funding in the creative economy.
- Position yourself as a leader of future industries: creative health, experiential tourism, regenerative design, and cultural innovation.
- Join a verified network of creative entrepreneurs recognised by the Creative Women’s Authority™.
What You Will Learn
- Creative enterprise development: business models, governance, and scaling for creative ventures.
- Financing and investment: grants, impact capital, social enterprise structures, and private funding.
- Leadership for wellbeing economies: building ventures that embed joy, health, and social value.
- Strategic partnerships: working with councils, governments, and global partners to drive systemic impact.
- Innovation labs: prototyping creative products, services, and platforms that expand cultural markets.
- Future-ready leadership: adaptive strategy, digital innovation, and cross-sector collaboration.
- Measuring impact: cultural, social, health, and economic outcomes.
Learning Outcomes
Graduates will be able to:
- Build, scale, and sustain creative enterprises with cultural and social impact.
- Lead teams and organisations that merge artistic innovation with health, education, and economic renewal.
- Apply enterprise tools to develop businesses that serve community needs and global markets.
- Advocate for the role of creative leadership in shaping national and global futures.
- Establish ventures that return both economic value and cultural joy.
Career Pathways
- Creative entrepreneur launching new cultural and wellbeing-focused ventures
- Enterprise leader in arts, health, or social innovation sectors
- Founder of platforms connecting music, arts, and wellness
- Strategic consultant in creative economy, philanthropy, and cultural policy
- Director of creative hubs, festivals, or cross-sector enterprises
- Investor or advisor in impact-driven creative startups
Program Format
Duration: 10 months, part-time
Mode: Online and in-person learning
Assessment: Project work and portfolio submission
Certification: : Graduates receive the Certified Creative Practitioner™ credential from the Creative Women’s Authority™
Entry Requirements
Applicants should have:
- Demonstrated creative or entrepreneurial practice
- Interest in building enterprises that integrate culture, health, and social innovation
- Commitment to leadership that values people, planet, and profit equally
- English proficiency suitable for professional enterprise development
View the Creative Excellence Program(CEP) Course Structure

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