Australia’s creative sector is stalled not because of funding scarcity, but because no national certification system exists to turn practitioners into a recognised workforce. Using national data, this article explains why certification — not grants — is the foundation of a functioning creative economy, and how the CWA model provides the missing infrastructure.
Category: Stories
The High-Performance Load of Women
Women operate at elite-performance load every day while systems continue treating their strain as personal pathology. This evidence-based analysis exposes how society gives men high-performance infrastructure and gives women diagnostic questionnaires—and why systemic accountability can no longer be avoided.
If Life Were Golf, Women Would Be Starting Four Suburbs Back
A humorous, relatable exploration of the Domestic Load Handicap (DLH) — a new model that uses real-world data to measure the domestic and mental load carried by women. This piece reframes women’s overwhelm as a predictable structural outcome, not a personal weakness, highlighting how DLH can transform women’s health, economic security, and daily life.
This Is Not a Workforce Gap — It’s an Abyss
A national data review shows that 76% of unpaid labour performed by women creates an unmeasured economic abyss rather than a workforce gap. The CWA argues that Australia’s largest structural deficit is invisible creative and care labour, and proposes a certified creative workforce to transform and formalise this missing sector
Australia’s Creative Economy Is Running on Empty
Australia’s creative economy is being held back by the collapse of its textile manufacturing base. With less than 1% of apparel textiles milled onshore and no national provenance certification, Australia risks losing its cultural, economic, and creative sovereignty. A real creative economy requires structure, manufacturing, and protected provenance — not symbolic celebration days.
Japan’s cultural philosophy shows that life is art, and everyday practices like Souji build responsibility, wellbeing, and community cohesion. Evidence from the WHO demonstrates that creative rituals support mental health and longevity — outcomes reflected in Japan’s world-leading health and happiness rankings. Western culture, dominated by digital performance and consumption, can learn from Japan’s integration of creativity into daily life as a form of preventative health.