From creative practice to Creative Authority: how the Creative Women’s Association moved from grassroots creativity to national workforce reform in just three months, reshaping how Australia recognises creative labour, women’s work, and economic value.
Category: Creative Health & Wellbeing
Exploring the intersection of creativity and health — from arts-based therapies to innovative approaches for mind, body, and community wellbeing.
Creative Health Isn’t a Side Project.
Creative health is not a small-grants sector — it is a missing economy. When women are supported to sustain caregiving and skilled creative labour through proper workforce infrastructure, billions in lost productivity and preventative health value can be unlocked.
The High-Performance Load of Women
Women operate at elite-performance load every day while systems continue treating their strain as personal pathology. This evidence-based analysis exposes how society gives men high-performance infrastructure and gives women diagnostic questionnaires—and why systemic accountability can no longer be avoided.
If Life Were Golf, Women Would Be Starting Four Suburbs Back
A humorous, relatable exploration of the Domestic Load Handicap (DLH) — a new model that uses real-world data to measure the domestic and mental load carried by women. This piece reframes women’s overwhelm as a predictable structural outcome, not a personal weakness, highlighting how DLH can transform women’s health, economic security, and daily life.
Australia Has 0% Creative Workforce Standards
Australia is the only major economy with 0% national standards for its creative workforce, leaving creative practitioners without accreditation, pathways, or structural support. The Creative Women’s Association introduces Australia’s first national framework for creative excellence, transforming creativity into a recognised and accredited professional field.
The Body Isn’t Modular. It’s Musical.
The gut and lungs aren’t separate systems — they’re in constant biochemical conversation.
As Dr. Vivek Lal and resbiotic remind us, when one is disrupted, the other follows. But at CWA, we’ve long stopped looking at the body as isolated organs — or even duos.
The real conversation includes the vagus nerve, the nervous system, and the stress circuits that shape how we breathe, digest, and create.
Women experience up to 76% more total stress burden than men — and it shows up biologically.
Not because women are weaker — but because the system asks us to carry more.
The solution isn’t self-regulation.
It’s system redesign.
Stress-Load Cardiomyopathy
Takotsubo—“stress-load” cardiomyopathy—proves that overload is physiological, not poetic. When 80–90 % of cases occur in women who carry most unpaid work, the cure isn’t self-help; it’s systemic balance. Honour, in scripture and science, was never meant to look like exhaustion.
The System Won’t Change Itself
The Creative Women’s Association never set out to talk about God or politics. But to fix a broken system, we have to name the architecture. From the 80/20 global wealth gap to the Vatican’s 5% female leadership, it’s clear: silence is the oldest form of control. Equality begins when women start talking about what they were told not to.
Creative Excellence Program
The Creative Women’s Association has launched the world-first Creative Excellence Program, a 10-month leadership initiative certifying women as creative authorities and reshaping the global creative economy.
CWA Australia
CWA Australia is redefining the creative economy by certifying women’s artistic, cultural, and health-based work as legitimate economic infrastructure.